The final tenant at Sideshore, Exmouth’s new watersports centre, has been announced: Second Wave Clothing will resell quality surf clothing, accessories and watersports equipment from its prime beachfront location.

Shopfitting begins next month, and Owner Jenna Haws and Manager Sharon Davies hope to open the doors in early May. For the past seven years, Jenna has run My Ex Wardrobe in Exeter’s Gandy Street which sells second hand designer clothing and she’s excited about expanding her slow fashion ethos at Sideshore. Slow fashion is a sustainable approach to considering the processes and resources of a garment and extending the life cycle to avoid waste to landfill.

Jenna Haws, owner of Second Wave Clothing said: “It’s really important to me that people embrace preloved items instead of them ending up in landfill. We want to provide customers with great quality items, whilst also extending the life cycle of each garment.  Our long-term plan is to provide customers with tangible evidence of the difference they make by shopping second hand instead of buying new, by sharing details of the positive impact each purchase makes in terms of saving water or reducing their carbon footprint.”

Using reclaimed, recycled, and sustainable materials throughout, the store will have a boutique feel.  Ideal for holiday makers, beach goers or watersports enthusiasts, Second Wave Clothing will provide tempting new wardrobe additions, great value used surf equipment or simply somewhere to pick up a sweater in cool weather, or accessories for a beach day.

Jenna says: “There is no need to buy new clothing or equipment to enjoy watersports. I hope that Second Wave Clothing will enable more people to take part in activities on the water by avoiding the normal costs associated with taking up a new hobby.”

Aiden Johnson-Hugill, Property Director, Grenadier, commented: We’re delighted to welcome Second Wave Clothing to Sideshore and feel the store will perfectly complement the existing businesses – Michael Caines’ restaurant, bar and Patisserie Galerie, Edge Watersports, Hangtime Cafe, and local artist Ella’s.  This mix of businesses will ensure Sideshore is able to offer a great variety of environmentally conscious leisure facilities and activities for visitors and local people to enjoy year-round.”

Second Wave Clothing has been supported by a grant from The Dixon Foundation – a Devon based charity focused on nurturing positive change for our planet.  The start-up funding will support Jenna support in developing a new re-wear business model that can be replicated at scale. The Dixon Foundation offers grants to projects which make a demonstrable difference to creating a more sustainable world – and is passionate about supporting environmental and educational goals.

The Dixon Foundation, Trustee, Mark Dixon added: “Second Wave Clothing’s slow fashion agenda fully supports the environmental and sustainability goals of our Foundation.  The fashion industry is the second biggest global polluter after the oil industry, accounting for 10% of carbon emissions. By providing preloved surf wear and watersports equipment in this location will highlight and help normalise buying second-hand. Through Jenna’s store we can spread the word about the impact of the garment industry and demonstrate how easy it is to buy sustainably.”